I don’t have the access to databases or time to develop detailed scenarios, I’m just trying to make a contribution in evenings and weekends after my day job and helping look after my horses like all of us. So what I can paint is a picture of an option or two that might be worth following up. It’s not perfect but I am trying to stimulate debate and open up ideas for discussion.
I’m keen to look at positive futures for breeders. I’m putting my hand up for that. Are you?
Come on, we need to get some momentum to support our NZ Standardbred Association by coming up with really interesting ideas for them to take forward, and taking a real interest in what they are doing.
See you on Sunday at the forum at Alexandra Park = yes!! (Although I can find no reference on the NZSBA website to this forum or the agenda – frustrating as I would love to link to the details but what I’ve got by email I’m sharing at the end of this blog – I am sure you could turn up if not a member already but wanting to join.)
Option 1
This idea is a Breeders Credits Reward system along the lines of many commercial schemes operating at the moment outside our own industry which try to attract loyalty. For me, as a customer, one of the best is the Westpac Hot Points programme, but for others it might be a retail loyalty card, or perhaps Air NZ Airpoints. The wider principle is the same, it allows you to build up credits against your expenditure and cash them in for a range of products and services from a variety of suppliers.
The obvious difference is that our harness breeders scheme would be based on credits accumulated through earnings – wins and or placings for each horse bred (and nominated for the scheme) by a breeder. Whether that is on numbers of wins or stakes earned, I’m not sure, but my gut feeling in terms of industry development and growing new breeders/runners is to reward on number of wins (and perhaps placings although that dilutes the reward) rather the rewards based on stakes earnings. Why? Because a tiny number of big stakes races often add huge earnings to so few race horses, and therefore the breeders are not recognised for their role in providing good winners in the daily racing across the board. That’s what keeps the industry going. Spread the rewards, grow the pool!
This sort of breeders scheme is going to need some financial input from breeders to set up the pool. So I suggest an entry payment of some sort (but what should be debated e.g. is whether that is annually renewing fee or one off, and whether it is per horse, per mare, annual or all up etc.) The Breeders Crown system has set some good precedents. But the main thing is to keep it easy for breeders to get into, not a high cost/high risk subsidising payment for someone else who will get the rewards downstream.
The advantage of this type of system is that is that it can leverage off a wide range of sponsors for “vouchers” which the credits can buy, and that will open up some good sponsorship deals. For example, your NZ Harness Racing Breeders Credits might help pay for a service fee you otherwise couldn’t afford; or you could spend it at a feed store on a particular type of feed sacks; or with an equine dentist for so many hours of work; or an equine shop; or equine transport credits etc. So it does give opportunities for deals to be struck with industry participants – and that might even be the TAB offering cash conversion to your TAB account. But whatever, it is a reward that goes back to the breeder and empowers them to use it is the way the suits their circumstances. That’s the real advantage of this option!
Another real advantage is that credits could be transferable to another owner if the breeder made that choice. Harder to administer, but it might provide a good selling point for mares and progeny if they are paid up and have got credits in the bank.
A key would be that credits would not be able to be “cashed up”.
Next time I cover off Option 2.
– Bee
9.30am John Mooney to open and presentation by NZSBA;
10am Dominique Dowding and Kevin Smith, Alexandra Park;
10.30am Edward Rennell, Harness Racing New Zealand;
11am Workshop – focused on solutions for industry issues and new ideas;
11.30am Breeding/Industry panel to answer your questions.If you have any comments/questions that you would like to raise anonymously, please feel free to complete this form and we will ask the question on your behalf. If you are not going to attend the meeting and would like specific feedback on your question, please fill in your contact details.This will be a great opportunity for breeders to voice their opinions and collaborate for the betterment of the industry.
Kiely